Ad Insertion Monitoring

With Tektronix Video Quality Monitors

Know about ad insertion issues before your advertisers do. The Sentry product line provides full auditing and historical reporting of local avails to ensure your ads are running.

Digital ad insertion technology allows multichannel service providers to offer advertisers market segmentation that broadcast networks cannot. Maximizing this advantage requires integrating a complex system of ad insertion technology into an existing network.

Today, an average of 2% of digital advertisements fail to air or air incorrectly due to scheduling, insertion and other errors. In addition, advertisements often suffer the same audio and video quality issues that plague regular programming. As a result, monitoring and auditing capabilities are critical to successful ad delivery. The Sentry suite of products provides the most complete digital ad insertion monitoring solution by combining real-time monitoring and alerting with historical auditing across the entire channel line-up in all advertising zones.

The Sentry product line delivers extensive data that improves digital ad insertion on any platform, allowing engineering teams to ensure proper function of insertion technology by identifying and correcting system errors when they occur. In addition, the ad insertion verification capability allows ad sales groups to provide higher levels of customer service resulting in greater revenue potential.

Using the web-based interface you can monitor digital ad insertion across your entire network. By strategically placing Sentry or Sentry Verify in each of your ad zones, you can monitor and be alerted on all insertion opportunities network-wide, as well as issues that arise from problems.